Our approach to hospitality is perfectly encapsulated in our brand marque — a stylised palm tree, more specifically the very rare palm tree, botanically named phoenix dactylifera, found only in Madinah, Saudi Arabia.
Not only does this bountiful plant provide life-sustaining fruit, shelter from storms and respite from the relentless sun, it has also provided generations of Bedouin tribes with a meeting place under which to converse and interact with friends and family. For centuries, communities across the region have relied on the comforting and cooling shade of the palm’s fronds.
Across all of our five product brands we aim to provide the same essential lifeblood and longevity of the palm that so perfectly represents us. Whether it is the upper upscale and upscale Rotana Hotels & Resorts; the alcohol-free Rayhaan Hotels & Resorts by Rotana; the affordable-lifestyle Centro by Rotana; the longer-stay option of Arjaan Hotel Apartments by Rotana or the more-permanent-stay The Residences by Rotana, each product offers its own distinct flavour whilst staying true to the essence of the Rotana brand.
Rotana Hotels & Resorts Arjaan Hotel Apartments Centro Hotels Rayhaan Hotels & Resorts Edge The Residences by Rotana
Upscale, convenient, comfort For any of the properties which carry our Rotana Hotels & Resorts brand we can talk about its highly advanced features, or its extremely well-appointed rooms, or even its classically elegant design, but really what defines our original product brand is the way all these things, and more, come together to deliver comfortable and intelligent spaces.
And more importantly, we achieve all this without passing down pointless extra expense to our guests.
Encompassing both five-star and four-star products, the Rotana Hotels & Resorts brand is all about carefully considered and composed properties in the most desirable and central locations.
Also integral to the profile of this brand is our lavishly appointed hotel within-a-hotel, Club Rotana. On a par with the world’s most advanced hotel clubs, these exclusive spaces present services and privileges to add an extra touch of convenience and luxury to any stay.
Rotana Hotels & Resorts is the brand from which it all started and as such it directly bears the Rotana name, setting the precedent in terms of standards for the whole Rotana family.
THE BRAND AT A GLANCE 4 & 5 star hotels • approachable service style delivered with distinction • prime, central locations for business or leisure • multi-award winning array of food & beverage outlets • in-room amenities and technologies catering to all needs • Club Rotana - the luxurious upgrade to any stay • top-end event conference and banqueting facilities
Home away from home Many of our guests prefer to linger in the most attractive destination cities in the region, expecting the utmost in comfort and luxury for themselves and their families. Bringing the finest in extended-stay city living, Arjaan’s buildings pride themselves on being some of the finest, most prestigious hotel apartment towers in their home cities.
An elegant home-away from-home, the Arjaan brand offers its guests fully furnished, fully equipped multi-bedroom hotel apartments serviced by our all-day dining and 24-hour room service.
An array of leisure facilities, including fully equipped gyms and pools, and proximity to the latest in conference and exhibition facilities make Arjaan stand out amongst its competitors.
THE BRAND AT A GLANCE Deluxe, fully serviced hotel apartments • home environments with emphasis on space • multiple bedrooms with en-suite bathrooms • fully equipped kitchens • all-day dining restaurant with 24-hour room service • fitness and recreational facilities • located in some of the finest hotel apartment towers across the region
Savvy, stylish, essential Today’s savvy business traveller knows exactly what he or she is looking for in an affordable hotel - convenience, cost-effectiveness and connectivity. Imagine a hotel that holds these three features at its very core, and combines them with unparalleled locations, right in the centre of the action in its host cities.
Debuted on Abu Dhabi’s trendy new epicentre of Yas Island, Centro has rolled out eleven properties since its launch and has an additional 9 properties already under development.
Each Centro features the latest in-room technology, an array of fitness and leisure spaces and a contemporary, sleek design scheme. A cosmopolitan palette of varied dining spaces ranging from the all-day, c.taste buffet experience to the dynamic, c.mondo watering holes abuzz with activity, to the convenience of c.deli, Centro’s 24-hour “deli-style” and takeaway dining concept, add to the appeal of each and every Centro property.
THE BRAND AT A GLANCE Lifestyle hotels offering essential services • for the budget-conscious traveller • young and fresh approach • contemporary design • specially created food & beverage concepts • 24-hour snack and convenience outlet
Culturally aware Rotana is proud to say that its culturally aware brand, Rayhaan, is the first alcohol-free hospitality brand in the region, but that is certainly not the brand’s only unique selling point.
Imagine oases of elegance and luxury where every need of the guest is met with the utmost discretion and respect for their culture. From the instant they walk through the doors of these impressive havens, guests are treated to attentive, yet unobtrusive service, quality food and beverage available through our all-day dining restaurants, well-appointed resort, meeting and event facilities and luxuriously appointed interiors.
Rotana is proud of its Rayhaan properties across the region with the two in the holy cities of Makkah and Karbala, Rosh Rayhaan by Rotana in Riyadh and the three properties in United Arab Emirates — Khalidiya Palace Rayhaan by Rotana in Abu Dhabi, the Rose Rayhaan by Rotana in Dubai and Hili Rayhaan in Al Ain.
THE BRAND AT A GLANCE
4 & 5 star alcohol-free hotels and resorts
• approachable service style delivered with distinction • prime, central locations for business or leisure • multi-award winning array of food & beverage outlets • in-room amenities and technologies catering to every need • Club Rotana - luxurious upgrade to any stay • top-end event, conference and banqueting facilities
Edge delivers a powerful performance advantage to existing hospitality brands. The brand provides the peace of mind that comes with having day-to-day systems and operations handled by an expert team with decades of experience. Edge also provides wider distribution channels and reservation platforms, as well as support from the Rotana name and the Rotana Rewards Loyalty Programme, which all combine to elevate performance.
Our four-pillared approach helps to support superior levels of performance:
- Brand: Ensuring our brand is delivering on its promise through procedures, tools, best practices, and quality assurance.
- Culture: Building teams through training and leadership development programmes and alignment with our brand values.
- Revenue: Maximising revenue through monitoring of RevPAR index and channel production, and leveraging e-connect and Rotana Rewards.
- Loyalty: Establishing loyalty through a range of tools
and channels including Net Promoter Scores, ReviewPro, Rotana Rewards and social media. THE BRAND AT A GLANCE A brand created with flexibility at its core • Accelerates returns on under-performing assets • Adaptability across all types of properties and brands • A powerful partner to build brand equity • Proven prestige and value of the Rotana brand
Bringing the Rotana lifestyle home The Residences by Rotana, our trend-setting hotel residence hybrid, is the latest addition to the Rotana brand portfolio. The extension of hotel facilities into the realm of the home is essentially the distinctive feature of this brand; one which is proving to have true relevance and appeal in the marketplace.
Created in line with the exacting architecture, design and service specifications of Rotana, all properties feature either furnished or unfurnished apartments along with dedicated concierges, hotel-style gyms and, in many cases, swimming pools.
With all property and facility management by Rotana, these properties provide tenants the option of personalising their spaces, making them truly feel like home. Additionally, tenants can select from a host of a-la-carte services to meet their requirements.
With two properties in operation and several already under development, this brand has grown rapidly since its inception.
THE BRAND AT A GLANCE Studio to 4 bedroom furnished or unfurnished apartments and villas • located in the heart of the finest up and coming residential communities • geared to guests looking for a permanent home • standard facilities - fitness centres, swimming pools and Jacuzzis • built to the design specifications and finishes of Rotana's hotels